Santa Fe Farms is led by Steven Gluckstern, EdD, MBA, Founder, Chairman and CEO. With over 35 years of business experience ranging from founding start-ups to managing multibillion dollar corporations, Steven has previously served as CEO, Chairman and Board Member of public (NYSE/AMEX/NASDAQ) and private companies as well as numerous, non-profit and governmental organizations. Steven holds an MBA from Stanford University (where he was an Arjay Miller Scholar) as well as multiple degrees from each of Amherst College and the University of Massachusetts (including Honorary Doctor of Humane Letters degrees from both institutions).
Jeff has over 34 years business experience ranging from business development to starting up and building multibillion- dollar divisions for Univision Corporate, AOL, and the CBS Television Network both in New York and Los Angeles. In 2010, he returned to New Mexico to run Univision’s stations and digital property in the Mountain States. In 2018, he founded HDH LLC/FathomNM LLC developing harvesting and off-loading platforms within the hemp industry for New Mexico and Colorado Farmers. HDH/Fathom was purchased by Santa Fe Farms in 2020.
Deanna oversees all outward facing activities of Santa Fe Farms including branding, communications, policy, and not-for-profit activities. She has 30 years’ experience both nationally and internationally in health policy, communication strategies, storytelling and filmmaking. She has worked for organizations such as ABC and PBS Television, The American Council on Science and Health, USAID’s Center for Health Information, TimeLife Medical and was the Chair of the Board of One Heart Worldwide. Deanna’s expertise is taking complex and disparate issues and making them accessible to large audiences. Deanna holds a Doctorate in Health Policy from Harvard University and a Masters in Public Health from UCLA.
In addition to overseeing all of SFF’s data collection, infrastructure, design and usage, Isaac is responsible for High Grade’s day to day execution of its business, working very closely with the production, compliance and R&D departments. Prior to joining High Grade, Isaac was the Product Manager for MTech Systems, a software company, developing software for the Animal Agriculture (Protein) industry, with clients such as Cargill’s Protein Division, Perdue Farms, and Pilgrim’s Pride. With MTech Systems managing all accounting and production tracking for these vertically integrated agriculture operations, Isaac spent over a decade working with the entire food supply chain and all departments within these companies, from accounting to operations.
Brando is an environmentalist, climate activist, impact investor and futurist. After an illustrious career in the luxury fashion business – essentially launching Rodeo Drive in Beverly Hills with brands such as Fendi, Versace, and Pratesi amongst others – Brando focused his attention on the world’s climate issues by co-founding Pro Natura International. As its Executive Vice Chair, Brando designed, funded and implemented sustainable development projects in 63 countries and the organization was the recipient of the US Academy of Sciences’ “Mitchell Prize” (the equivalent of the Nobel Prize for Sustainability) for his work in the Amazon. Currently, Brando continues to work on technological innovations and sustainability especially in areas related to climate smart agroecology, bio-char and digital innovation.
Barry is an analytical chemist and horticulturist born and raised in New Mexico. Prior to founding Rio Grande Analytics, he ran a chemical analysis lab for New Mexico State University for years. He holds MS and BS degrees in Horticulture and minors in Chemistry and Applied Statistics. Prior to running the Biochemistry, Energy, Environment and Hydrology Lab at NM State University, Barry was a part of the National Alliance to Advance Biofuels and Bioproducts consortium screening algae for potential biofuels and polyunsaturated fatty acids.
Roger has more than 30 years of formal and professional experience in developing energy, natural resources and economies of Tribal communities in both Canada and the United States. His 18+ years at the Council of Energy Resource Tribes, the premiere not for profit intertribal organization shaped his career in serving Tribal Leadership. Roger has worked for the National Tribal Environmental Council, Western Governors’ Association, Enron Corp., and is currently the President of Cota Holdings, LLC and Executive Director of Flower Hill Institute. Roger is deeply committed to the advancement of Tribal sovereignty to preserve Tribal cultures, protecting Tribal environments and developing Tribal economies.
Ron is a seasoned Agricultural Executive with 25 years of experience and a proven record of building new businesses and cultivating vital industry relationships. He is a well-respected professional providing strategic vision across sales, operations, product development, and logistics throughout a diverse set of important Agricultural supply-chains. Currently, Ron is the President – General Manager Taylor Logistics Company in Salinas, CA where he will continue to work while Co-Directing Santa Fe Farms ”Farm Partner Program”. Prior to that, he was the Vice President – Supply Chain & Logistics – Taylor Fresh Foods Inc. (“Taylor Farms.”) With over 20,000 employees, Taylor Farms currently ranks as one of the world’s largest producers and processors of fresh-cut vegetables. Ron graduated from California State University in Fresno.
Kim Kovacs is the Chief Strategy Officer at Santa Fe Farms. Prior to joining Santa Fe Farms, she was the Chairman and CEO of The Arcview Group, a financial services company offering a range of equity funding from early stage to M&A, pre-IPO and consulting across the cannabis and hemp industries. Kim is also Managing Director of Arroyo Ventures, a strategic advisory and investment firm that provides a place for high net-worth female investors and exceptional entrepreneurs to connect and to empower women to invest and seek investment. Prior to Arcview, Kim was the CEO and Founder of MyJane, a wellness technology platform that curates cannabis products for women’s wellness. Kim has had a long career as an entrepreneur, investor, and mentor – having founded 6 companies, raising more than $120M in equity capital for these ventures and negotiating several hundred million dollar exits. Kim currently sits on the board of the OCTANe Group, a leading technology and life science accelerator and capital provider for Southern California.
As General Counsel to Santa Fe Farms, Ben oversees and manages all legal aspects of the company and its operations. Ben previously served as a senior associate attorney at the nation’s leading hemp and marijuana boutique law firm, Vicente Sedererg, LLP, where he specialized in corporate and securities law. He regularly counseled clients on corporate and transactional matters, including formations and financings, IP licensing arrangements, general commercial transactions, real estate matters and mergers and acquisitions. Ben holds a Bachelor of Arts from Marquette University and a Juris Doctorate from the University of California, Los Angeles.
Sergio is a serial entrepreneur with over 10 years of experience in enterprise sales, business strategy and marketing. He founded The Circle LLC, a Sports and Entertainment Management Company, while earning his M.S in Sports Business Management at Manhattanville College. Sergio was an Advisor at Heli, a tech-based adventure travel company and an Advisor at Bats-Toi, a tech-based sports equipment company where he helped developed their go-to-market strategy. Sergio founded Solis Farms and eventually went on to found RAHS Logistics LLC, an International Hemp logistics and Distribution Company.